People keep spending high amounts of money in the App Store and Google Play Store, and it has been happening since Christmas. Sensor Tower estimated a $277 million spent on Christmas Day, in 2019. This showed an increase of 11.3% from Christmas in 2018.
The consumer’s money spent on apps and mobile gaming on Christmas Day represents 5% of revenue for the stores in December. Totally, December sales got up to $5.1 billion, an 8% increase from the $4.7 billion spent in December 2018.
Experts think that sales are due to mobile devices given to people as gifts, with people who first use a phone of a specific kind, and due to people receiving cash or gift cards.
The App Store takes into account the vast majority of the revenue, bringing in approximately $193 million on Christmas Day. If we are to compare that to 2018, the year-on-year growth is 16%.
Apple’s revenue shows about 70% of the total spend across both platforms. Google Play accounts for $84 million. The Android marketplace shows a smaller growth, with 2.7%, which makes Apple the ruler in this case.
This is a continuation from earlier this year when a Sensor Tower report from July showed that the App Store made about 1.8 times the revenue of the Google Play Store – and that is the first half of 2019.
Of course, the best category is gaming when it comes to revenue, with 76% – 210 million of revenue across both stores, only on Christmas Day, and 8% year-on-year. Other apps made 67 million in sales, receiving 2% when it comes to the share of the last year. The year-on-year growth in revenue is 24%.
