We all know what Black Friday is like. The group Which? Stated that companies are offering few real deals and that most goods are cheaper or available for the very same price other times.
Out of 83 products, just four were cheaper during the Black Friday promotion. Among the more affordable products, there were smart speakers, coffee makers, tumble dryer, and TV soundbar.
The home products and services chief of Which? Natalie Hitchins stated that shoppers should do some digging and never rely on an impulse buy. The study targeted products on last year’s Black Friday on the 23rd of November. The items came from retailers such as Amazon, Currys PC World, and John Lewis. They were monitored six months before and after Black Friday. Out of all the products, only four were cheaper on Black Friday. Six in 10 were cheaper or had the same price on at least one day from those six months before the Black Friday event.
It is all about the hype
When we are taking a look at the two weeks from Black Friday, including the sale prices from the week before and the week after, they found out that three-quarters of the products had the same price or were cheaper six months after the event.
The promotions included:
There was a Samsung soundbar, coming from Currys PC World with £299 on Black Friday, which dropped in a month by £49 – this price was kept for five days.
There was also a De’Longhi coffee machine, coming from John Lewis, with £399 on Black Friday. The price was lower in 64 days from the following six months after the event.
There was also An Amazon Echo device, coming from Amazon, with £54.99, which was cheaper 13 times before the event.
And finally, An Indesit tumble dryer, coming from Currys PC World cheaper with £20 than its sale price of £199 two weeks before the event.
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