Apple is now making it much easier for developers to receive new or win back old subscribers with some discounts or free offers. The Cupertino-based tech giant has just announced a new type of App Store offer that will offer the goodies to subscribers with auto-renewable app subscriptions.
The subscription offer codes will be made available to developers later this year. The tech giant said that the new feature is called Offer Codes, which it describes as ‘unique, alphanumeric codes that provide free or discounted prices for auto-renewable subscriptions.’
Developers will be able to send the one-time codes either online or offline. They can distribute them via email blasts, for instance, or even hand them out at events. The company will allow new, existing, and previous subscribers to redeem codes, relying on the customer eligibility the developer set.
According to the announcement, customers can redeem only one code per offer, but they can hold up to then active offers for their account at any time.
Although the codes will provide customers with access to free or discounted subscriptions, offering app makers a method to announce their services will benefit Apple’s business in the long term. It takes a 30 percent cut for subscription sales in the first registration year and a 15 percent commission for all successive years that a user remains a subscriber.
Developers will be allowed to start handing out Offer Codes later this year, most probably after iOS 14 and iPadOS 14 are released. Subscribers will be able to redeem the codes directly on their devices if they are running Apple’s forthcoming mobile operating system.
Apple also said that developers would be enabled to create up to 150,000 codes for every app per quarter. For subscribers, Offer Codes will be redeemable only in a six-month period after they are created, and then the codes will expire.
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