Google Chrome acts like it is afraid of Microsoft’s new web browser, or at least that is what the Edge browser suggests.
That isn’t surprising at all, since Microsoft, adopted a similar tactic in the days when it tried to lure users into taking up Edge every time they searched for Chrome on a PC.
Tactics
Multiple ads, shared by Techdowns, proved that Google is doing as much as possible to convince users to stay as further away from Microsoft’s improved Edge browser, which is based on Chromium.
Some of Google’s tactics include offline Google Docs editing, built-in Google Translate access, and more. Google’s other notifications remotely suggest that Edge performs worse in hiding ads, protecting your computer against malware and others.
Some details put Google in a questionable light, including the fact that Edge uses Chrome’s adblocker.
The Ads
To promote switching to Chrome, Google uses the following ads:
- “To use Docs offline, upgrade to Chrome.”
- “Switch to Chrome and get Google Translate built-in.”
- “Built for Windows. Hide annoying ads and protect against malware on the web.”
- “Google recommends using Chrome – Try a fast, secure browser with updates built-in.”
The question is… Does either of those texts make you genuinely want to download and use Chrome?
Because, if they don’t, it’s most likely because you are already satisfied by Edge’s seemingly superior performance, and Google’s campaign can’t corrupt you.
However, Chrome is better in regards to some aspects, but that does not imply that you should ditch Edge. It’s good to have both of them installed, but if your storage drive doesn’t allow it, you should better try out both of them and decide which one suits your needs best.
One thing is sure – Google is aware that Edge is a staunch opponent that will take a jab at their sales!
