Reports of the sums Google had paid to developers as their share of the revenue earned by their applications were revealed in the recent Alphabet Q4 2019 earnings call. The $80 billion is the amount that had to be paid to Play Store devs since the service was released in March 2012. The figures from Apple were announced in a news release in January, which says: “Since the App Store launched in 2008, developers have earned over $155 billion, with a quarter of those earnings coming from the past year alone.”
This is invariable with regard to other previous reports from Apple, such as $100 billion in developer revenue at WWDC in June of 2018, and $120 billion in January of last year.
Apple Cashed Out Almost Twice as Much as Google
Even though both companies keep a 30 percent commission of sales of applications, Apple has always been a more profitable alternative than Android. In 2011, before the debut of Google Play Store, reports said that App Store is more lucrative than the Android market.
The following year, although google was dominating when it came to the number of downloads of free applications, the main share of the revenue was collected by the Apple App Store.
Considering the reports of the figures, there was to be made from Apple than Android it is only logical that by Q1 2013, Apple had cashed out a total of $9 billion to developers and that ‘it expects to pay out $1 billion to developers every quarter.’
Apple has definitely done better than that, and it now has Google.
Reports from Sensor Tower for Worldwide Gross App Revenue detail that in 2017 the App Store made about twice as much as Google. Even so, Google Play’s income increased at a more accelerated pace than that of the App Store, so that the following year, Apple’s share had been decreased a bit.
Sensor Tower also compared the revenue earning ability of games and non-games, focusing on the five-year period from 2014. Three charts released by the company show the Average Revenue for the first quarter of Top Earning applications in the Apple App Store and on Google Play.
The first one is Top 100 regardless of category, the second is the Top 100 non-gaming, and the third is gaming apps. It is, however, remarkable that the App Store managed to outmatch Google Play by a greater edge for non-gaming applications.
There are a few conclusions that can be drawn from this, besides evidence from other sources that the app revenue is continually growing year on year. Firstly, even though the publishers of the top 100 most cashable mobile apps are getting a massive amount of money being distributed to developers by both Google and Apple, there is still revenue to be gathered by ‘the rest of us.’
In addition, if you have a successful application, more so if it is not a game, it has an increased earning chance in the App Store than on Google Play. Finally, if your app can be transferred from one platform to the other, it is definitely worth being on both markets.