The 27th of February is the annual Pokémon Day celebration, also the day for Pokémon’s licensed partners to give money.
The strategy of the company from this year has really centered around the Netflix release of the animated movie “Pokémon: Mewtwo Strikes Back—Evolution.”
Pokemon appeared in movies like the “Armored Mewtwo,” which appear on software company Niantic’s Pokémon Go mobile game, with Eevee and Pikachu. This actually shows that Pokemon Go is a massive part of the Pokemon world and that Niantic is still looking for relevant ways to keep the game popular, even if it has been 4 years since its release. This comes from Randy Nelson, who is the head of the insights at Sensor Tower.
The success of Pokemon Go relied on the capacity of Niantic to come with new content and live events.
How much money does Pokemon generate?
On the last Pokemon Day, the game generated $4 million in global spending, up with 186% from the $1.4 million, which were spent on Pokemon Day 2018. This year, they are predicting $2 million.
Adithya Venkatraman, market insights manager at App Annie, stated that “Pokémon Go has remained popular with gamers in the US since its launch.” She also said that on the 26th of February, Pokémon Go was ranked the fourth highest-grossing game on the iPhone in the US.
If you remembered back in 1996, the Pokemon world was limited to only a pair of games: “Pokémon Red” and “Pokémon Green.” The brand has not gone further into movies that can be found on Netflix, amazing mobile games, merch and that is just the tip of the iceberg.