The guide has rolled out to users in the United States today and is accessible on TikTok’s Discover section or landing pages for particular election-related search results. It will be available in English, Spanish, and a number of additional languages, as per TikTok, and it will provide users with data on federal, state, and local candidates.
The guide is powered by BallotReady, a voting information tool. TikTok will also have the link of the guide at the bottom of election-related videos posted from verified political accounts.
Various Information on Voting
“On TikTok, we’re seeing how people, especially younger voters, are passionate about important issues and are ready to make their voices heard,” Alex Niemczewski, CEO of BallotReady, said in a statement. “We’re partnering with TikTok for their elections guide because younger voters often do not realize everything that will appear on their ballot, and we believe that TikTok can help them vote their entire ballot.”
The TikTok guide will also offer information and instructions on how to vote, with data from the National Association of Secretaries of State, as well as more media literacy and educational voting misinformation tools.
“Our elections guide is built with user privacy in mind, so a user must visit the website for a state or a non-profit for anything that involves sharing their information, including registering to vote,” Michael Beckerman, TikTok vice president and head of U.S. public policy, said in a blog post. “Interactions with this guide in our app have no bearing on future TikTok experiences, such as recommendations or ads.”
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