TikTok‘s rough state of affairs in the United States is not stopping it from rolling out product updates. The short video app has released a new editing tool called Stitch that allows you to feature up to a five-second long video from another user’s video in your own post.
Stitch somehow resembles the action of quoting and referencing other people’s creations, similar to how you can quote tweets on Twitter. It enables users to select and clip specific scenes from videos and add them to their own content – a natural addition to TikTok that builds upon its existing bunch of collaborative features that has allowed its viral rise by making the app more engaging.
To access the new function, all you need to do is go to the video and tap on the ‘Send to’ option and choose Stitch. Select which scene you’d like to post from the clip, record your own video, and post.
While the original creator will be automatically mentioned and linked in the new video’s caption, users can choose whether they want others to Stitch their content. TikTok allows you to disable the function for all your videos or enable it for each post individually. The feature is available under the app’s ‘Settings and Privacy’ page.
TikTok’s Got a New Marketing Program
Besides this new feature, TikTok has also launched a marketing program to drive its infant, yet growing advertising business. The new project, which now has almost 20 partners, offers advertisers and marketers the instruments they would need to run ads and measure their campaign’s success.
“With the launch of TikTok For Business, we’re building new opportunities for marketers to be creative storytellers and meaningfully engage with the TikTok community,” wrote TikTok’s head of partnerships, Melissa Yang, in a blog post. “We’re thrilled to collaborate with some of the most strategic and trusted leaders in the advertising industry and continue giving marketers access to more tools to successfully create, measure, and optimize ad campaigns on TikTok.”
Right now, revenue models matter to TikTok even more than before as it looks to sell its U.S. operations after President Donald Trump signed an executive order to ban the app in 90 days unless it gets an American owner. Both Microsoft and Oracle are allegedly leading the negotiations race, but a new China law could delay the sale even further.