We all remember when Microsoft started talking about TikTok and its parent company, ByteDance. At that time, no one wanted to buy it. Tensions between the United States and China began to get even more complicated – it’s hard to run a social media company – and any kind of large acquisition seemed too challenging. So there were talks about Microsoft buying a small stake in TikTok, hence becoming one of the minor investors. It was supposed to be a win-win.
For Microsoft, this means that users of TikTok would start using the Azure could computing service, making the app one of the biggest cloud clients of Microsoft. Up until now, TikTok has been using Google’s cloud computing services for the videos.
For TikTok, a deal with Microsoft first meant that they could keep their business outside of China, and, moreover, go as high as $80 billion. It would also go hand in hand with Trump administration, which cut ties with the app, on the grounds that it is a security threat for the country.
It started small. Now it’s a huge fight. President Trump has pushed ByteDance to sell parts of the TikTok global operations to other potential bidders. And there are a lot of companies out there that want a piece of the deal. We have Oracle, bankers and investors, Twitter, and Netflix, but we are not sure if they’re really interested in getting a part of TikTok. But Microsoft still seems to be the highest bidder, with a market value of more than $1.6 trillion.
As of now, we are waiting to see what Microsoft will do and which companies want to buy a piece of TikTok in the future. We’re also waiting to see what Trump has to say about this situation furthermore.