WhatsApp remains the most popular messaging app in the world, thanks to a rich assortment of features that keep users engaged. According to official data, more than 2 billion people have activated a user account, while hundreds of millions of people use it each day to interact with families and friends.
A special version of the app is available as WhatsApp Business. It was developed from the ground app for companies and businesses who wish to have a rich presence on the platform and it offers a wide selection of features that are great for owners.
WhatsApp Business Features
One of the best boons offered by the app is represented by the fact that you can install it and the regular WhatsApp version and activate accounts with different numbers. Besides the classic advantages offered by the standard version of WhatsApp, you can find a selection of curated highlights below:
- Useful business profile – A handy business profile option will offer the ability to create a comprehensive profile for your business, allowing customers to quickly find relevant data among which we can count the official website, location, or contact information.
- Enhanced messaging tools – In some cases, you may receive messages from customers but answering them is not a possibility due in a variety of situations. Create and customize Away messages to let customers know that you cannot answer right now but the message has been received. Use greeting messages to establish a friendly atmosphere when a customer messages you for the first time.
- Use a fixed or landline number to activate the account – WhatsApp Business comes with the ability to register a landline or fixed phone number to register the account. During the account creation process, tap on the Call me button to receive the activation code via a phone call.
What’s New in the Latest WhatsApp Business Update?
Both WhatsApp and WhatsApp Business can be used at the same time on a mobile device as long as the accounts are registered on different phone numbers.
The WhatsApp Business 2.20.20 update comes with the ability to access the business profile from the settings menu. Also, devs implemented some improvements and bug fixes.