When it comes to modern-day marketing, businesses and marketers are spoiled for choice. There are a ton of techniques available to businesses and campaigns of all sizes and budgets, and with more options becoming possible every year, it’s easier than ever to put together a strategy that fits your company to a T.
As new technologies develop, marketing has become more sophisticated and efficient than ever. If you’re on a budget or simply looking for the right tools to make your campaigns more effective, then here are a few techniques that can bring your results to the next level.
Artificial Intelligence
If you’re looking to achieve maximum efficiency in all your marketing efforts, it’s hard to go wrong with AI. Advertising Purple founder Kyle Mitnick puts the benefits of AI succinctly, writing, “With more accurate projections, better decision-making by the AI and the fact that the system will automatically get better and better with time, campaigns will be more efficiently managed than in a system without AI.” AI and machine learning help to streamline and automate certain marketing processes, freeing up more time for marketers and businesses to tackle bigger problems.
Voice Search
According to Think With Google, voice search now makes up 20% of all searches done in the Google App. Voice has been on an upward trend in recent years, and is likely to be a favored option in the next few years.
In order to make the most of this new technique, you’ll want to adjust your content accordingly. Conversational language, long-tail questions, and featured snippets are all just a few of the things you can do to optimize your sites for voice search. While voice search is still growing, you’ll want to stay ahead of the curve. And with the growing demand for smart speakers and hands-off technology, those investments are sure to pay off.
Omnichannel Marketing
For businesses on a budget, it can be tough to figure out the best approach to a campaign. However, if optimal results are what you’re looking for, sometimes going for a holistic approach works better than investing in a single technique. More and more businesses are turning to omnichannel marketing to link both online and offline strategies in order to better capture their markets.
Triadex Services’ Director of Sales Ryan Mogged states that omnichannel marketing has been very effective for customers. Omnichannel marketing is able to bridge the gap between online and offline outreach. Customers who view a digital ad, for example, can then receive promotional materials in the mail on the same subject. Because brand recognition is reinforced through these two methods, the customer is then more likely to keep your company and product in mind. Omnichannel therefore becomes the most effective way to getting the results you want when you want them.
Customer Relationship Management
Finally, one of the most effective tools for your marketing campaign is an effective customer relationship strategy. We’ve previously written about the Best CRM Software for Your Business 2020, outlining some of the top tools for CRM available today, including Hubspot, Salesforce, and more.
Customer Relationship Management (CRM) tools have become indispensable in modern marketing campaigns, and it’s not hard to see why. By collating and analyzing customer data, streamlining interactions, and automating aspects of sales, marketing, and customer support, CRM is one of the best ways to understand and reach out to customers.
